Anil Dhirubhai Ambani Group company Reliance Big TV today said it has reached deals with real estate developers to market its Direct-To-Home television services in their residential building projects. The company has signed multi-dwelling units (MDU) agreements worth about Rs 20 crore with developers, including Kalpataru, Super Tech, Arihant Builders and Elysium Builders, to target residential and commercial clusters, Reliance Big TV (RBTV) said in a statement.

“The MDU strategy will be an integral part of RBTV’s focus to achieve leadership position in the Indian DTH sector… Such MDU agreements are expected to contribute nearly 15 per cent of its volumes in the circle,” RBTV DTH Senior Vice President Sales Ashutosh Srivastava said. The company is targeting a market share of 40 per cent in the MDU segment within the first year of starting operations, the statement added.

MDU is a customised DTH solution targeted to tap sections like residential societies, commercial complexes and townships where a single dish antenna can provide the connection to multiple households. The company also said it has branched its entire sales operations into two divisions — retail and institutional. “While the retail division will focus on driving sales through its nationwide retail network and channel associates, the newly-formed institutional division will focus on high- wicket MDU deals,” it said.

Popularity: 1% [?]